Technical SEO services

Fix the technical issues Google sees before your visitors do.

Technical SEO is the foundation every other ranking strategy is built on. If Google can't crawl, index, and trust your site, no amount of content or links will move you to page one. We audit, fix, and continuously improve the technical health of your site so nothing stands between you and top rankings.

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50+ technical checks Core Web Vitals specialists AI-powered auditing Dev-ready fix specs
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2.4sAvg. page speed improvement
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73%Crawl coverage increase
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184%Avg. organic traffic growth
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100Target PageSpeed score

Why technical SEO matters

Great content can't rank on a broken foundation.

Even the best content strategy fails when Google can't crawl your pages, your site loads in 8 seconds, or your schema is misconfigured. Technical SEO removes every barrier between your site and top rankings.

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Crawl Blocks Kill Rankings

If Googlebot can't reach your pages, they don't exist in search. Misconfigured robots.txt, broken internal links, and crawl traps silently block your most valuable pages from being indexed.

43% of sites have critical crawl issues
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Slow Sites Lose Traffic

Google uses page speed as a direct ranking factor. Sites that load in under 2 seconds see dramatically higher engagement, lower bounce rates, and better conversion rates across every device.

53% of mobile users leave slow sites
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Schema Unlocks Rich Results

Structured data helps Google understand your content and display rich results — star ratings, FAQs, how-tos, product info — that dramatically increase click-through rates from the search results page.

30% higher CTR with rich snippets
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Mobile-First is Non-Negotiable

Google indexes your mobile site first. If your mobile experience is broken, unresponsive, or shows different content than desktop, your rankings across all devices will suffer.

60% of searches now happen on mobile
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HTTPS is a Ranking Signal

Google confirmed HTTPS as a ranking factor and browsers flag HTTP sites as "Not Secure." A proper SSL implementation, correct redirects, and secure headers are foundational requirements for any serious SEO strategy.

90% of page 1 results use HTTPS
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Core Web Vitals Affect Rank

Google's Page Experience algorithm uses real-world Core Web Vitals data to rank pages. LCP, INP, and CLS scores directly impact your ability to rank for competitive keywords in your market.

Top 20% CWV correlates with rankings

All technical SEO services

Every technical fix your site needs to rank at its full potential.

We cover the complete technical SEO stack — from how your site is crawled and indexed to how it performs, how it signals structure to Google, and how it handles security and redirects.

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Technical Website Audit

The full picture of your site's technical health — prioritized by impact.

Critical

Our AI-powered technical audit crawls your entire site, analyses 50+ ranking factors, and delivers a prioritized action plan — not an 80-page dump of raw data. Every finding is ranked by its impact on rankings and revenue so you always know what to fix first.

What we audit

  • Full site crawl with issue classification
  • Indexation status and coverage gaps
  • Duplicate content and cannibalization
  • Internal link structure and depth analysis
  • Page title and meta description audit
  • Heading hierarchy and on-page structure

What you get

  • Prioritized issue list (Critical / High / Medium)
  • Plain-English fix explanations
  • Developer-ready technical specifications
  • Keyword opportunity map from findings
  • 60-min walkthrough call (Full Audit)
  • Monthly re-audit to track progress
Ranking impact
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Site Speed Optimization

Load in under 2 seconds on every device — or we'll find out why not.

Critical

Page speed is both a Google ranking factor and a conversion driver. We run a multi-layer performance audit using real-device lab data, identify every bottleneck, and implement (or spec for your dev team) the specific fixes that move your numbers most.

Speed issues we fix

  • Image compression and next-gen formats (WebP, AVIF)
  • Render-blocking CSS and JavaScript elimination
  • Lazy loading implementation for images and iframes
  • Browser caching policy and CDN configuration
  • Server response time (TTFB) optimization
  • Third-party script auditing and deferral

Tools & methods

  • Google PageSpeed Insights + Lighthouse
  • WebPageTest real-device testing
  • Chrome DevTools performance profiling
  • CrUX (real user data) analysis
  • Before/after benchmarks on every change
  • Monthly speed regression monitoring
Ranking impact
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Core Web Vitals Optimization

Pass Google's Page Experience thresholds across every key page.

Critical

Google's Core Web Vitals — LCP, INP, and CLS — are direct ranking signals measured on real user devices. Failing these thresholds suppresses your rankings even when all other SEO fundamentals are strong. We diagnose and fix each signal individually with precision.

What we optimize

  • LCP — Largest Contentful Paint (target <2.5s)
  • Preload critical hero images and fonts
  • Eliminate CSS and JS that delay main content
  • INP — Interaction to Next Paint (target <200ms)
  • Long task identification and JavaScript chunking
  • CLS — Cumulative Layout Shift (target <0.1)

CLS fixes we implement

  • Explicit image and video dimensions
  • Reserve space for ads and embeds
  • Font display swap and preloading
  • Dynamic content injection handling
  • CrUX field data tracking setup
  • Search Console CWV monitoring alerts
Ranking impact
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Crawlability & Indexability

Make sure Googlebot reaches every page that matters — and none that don't.

Foundational

Your crawl budget is limited. Every wasted crawl on a duplicate URL, paginated page, or URL parameter variation is a crawl that doesn't reach your highest-value content. We map your site's crawlability, identify waste, and restructure your crawl architecture to prioritize revenue-generating pages.

Crawl issues we fix

  • Crawl trap identification and elimination
  • URL parameter handling in GSC
  • Pagination and faceted navigation fixes
  • Internal link architecture optimization
  • Orphaned page detection and resolution
  • JavaScript rendering crawl validation

Indexability fixes

  • Noindex tag audit and cleanup
  • Canonical tag implementation and conflicts
  • Hreflang for multi-language sites
  • Index bloat diagnosis and pruning
  • Coverage report monitoring in GSC
  • Fetch & render testing for key templates
Ranking impact
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XML Sitemap Optimization

A sitemap Google actually uses — not just a file that exists.

High Impact

Most sitemaps are auto-generated and full of pages you don't want Google to crawl: paginated archives, tag pages, thin content, URL variations. A properly maintained XML sitemap is a curated map that tells Google exactly which pages to prioritize — and that list should be reviewed every month.

Sitemap fixes

  • Remove noindex, redirected, and broken URLs
  • Remove thin and duplicate content pages
  • Add all canonicalised, indexable pages
  • Sitemap index file for large sites
  • Image and video sitemap creation
  • Dynamic sitemap implementation

Monitoring setup

  • Submit sitemap to Google Search Console
  • Bing Webmaster Tools submission
  • Monthly sitemap crawl validation
  • Automated sitemap error alerts
  • Coverage vs. sitemap delta reporting
Ranking impact
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Robots.txt Optimization

The 10-line file that can accidentally block your entire site from Google.

Foundational

A single misconfigured robots.txt rule can block Googlebot from crawling your entire website. We audit your existing robots.txt against your sitemap and known crawl data to ensure the right pages are accessible to search engines and the right pages are protected.

What we review

  • Disallow rules audit against target pages
  • Accidentally blocked important directories
  • Crawl-delay directive best practices
  • User-agent specific directives review
  • Sitemap declaration in robots.txt

What we protect

  • Block staging and dev environments
  • Block admin and login pages from crawl
  • Block duplicate URL parameters
  • Prevent crawling of search result pages
  • Robots.txt change monitoring
Ranking impact
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Schema Markup Implementation

Structured data that earns rich results and trains AI search to cite you.

High Impact

Schema markup is structured data that helps Google understand exactly what your content is about — and rewards well-structured sites with rich results in the SERP. It also plays a critical role in AI search visibility, as models like ChatGPT and Perplexity use structured signals to select sources.

Schema types we implement

  • Organization, LocalBusiness, WebSite
  • Article, BlogPosting, HowTo
  • FAQPage and Q&A structured data
  • Product, Offer, Review, AggregateRating
  • BreadcrumbList and SiteLinksSearchBox
  • Service, ProfessionalService, Event

Implementation & testing

  • JSON-LD implementation (Google's preferred format)
  • Rich Result Test validation
  • Schema.org compliance checking
  • Enhancements report monitoring in GSC
  • AI search citation optimization
  • Monthly schema audit for new pages
Ranking impact
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Mobile SEO Optimization

Google indexes your mobile site first — make it exceptional.

Critical

Google moved to mobile-first indexing — the mobile version of your site is what Google sees, crawls, and ranks. If your mobile experience has hidden content, intrusive interstitials, or different structured data than desktop, you're leaving rankings and revenue on the table.

Mobile issues we fix

  • Mobile vs. desktop content parity audit
  • Intrusive interstitial detection and fixes
  • Tap target size and spacing validation
  • Viewport meta tag configuration
  • Mobile-specific structured data review
  • AMP assessment (if applicable)

Performance on mobile

  • Mobile Core Web Vitals benchmarking
  • Real-device testing across screen sizes
  • Touch gesture and scroll performance
  • Font size legibility audit
  • Image responsive breakpoint testing
  • GSC mobile usability report monitoring
Ranking impact
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HTTPS & Security Checks

A secure site is a trusted site — in the eyes of users and Google alike.

Foundational

HTTPS is both a confirmed Google ranking factor and a baseline trust signal for visitors. Beyond the SSL certificate, proper HTTPS implementation requires correct redirect chains, security headers, and mixed content resolution. We audit and fix the full security stack, not just the certificate.

Security checks

  • SSL certificate validity and expiry monitoring
  • HTTP → HTTPS redirect implementation
  • Mixed content (HTTP assets on HTTPS pages) fixes
  • HSTS (HTTP Strict Transport Security) setup
  • Security headers audit (CSP, X-Frame, etc.)
  • Google Search Console security issues review

Redirect chain cleanup

  • www vs. non-www canonical enforcement
  • HTTP to HTTPS single-hop redirect
  • Trailing slash consistency
  • Internal link updates after migration
  • Sitemap and robots.txt HTTPS references
  • Third-party script HTTPS validation
Ranking impact
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Redirect Management

Clean redirect chains that pass full link equity without losing signals.

High Impact

Every redirect hop in a chain reduces the amount of link equity that flows to the destination. Redirect chains, redirect loops, and incorrect redirect types (302 instead of 301) silently drain ranking power from your most important pages over months and years. We audit, clean, and consolidate your full redirect architecture.

Redirect audit

  • Full redirect chain detection and mapping
  • 302 temporary → 301 permanent conversion
  • Redirect loop identification and breaking
  • Redirect to wrong canonical destination fixes
  • Post-migration redirect validation

Site migration support

  • Pre-migration redirect map creation
  • Post-migration crawl and redirect validation
  • Redirect log monitoring for new 404s
  • Link equity flow analysis
  • CMS-level redirect implementation
Ranking impact
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Log File Analysis

See exactly how Googlebot crawls your site — from the server's perspective.

Advanced

Server log files are the most accurate source of data on how Googlebot actually crawls your site. Unlike GSC estimates, log files show every request, every status code, every bot visit — in real time. We analyse your logs to find exactly where crawl budget is being wasted and which pages are never visited.

What log analysis reveals

  • Exact pages Googlebot visits and frequency
  • Crawl budget waste on low-value URLs
  • Pages never crawled despite being indexed
  • Bot vs. user traffic separation
  • Server error patterns affecting crawling

Actionable outputs

  • Crawl budget optimization recommendations
  • Log-validated robots.txt improvements
  • Internal link priority adjustments
  • Sitemap accuracy validation
  • Ongoing log monitoring dashboard setup
Ranking impact

Our technical SEO process

From diagnosis to ranking improvement in five clear steps.

A structured process that delivers fast wins while building a technically excellent foundation for long-term organic growth.

01

Deep Technical Audit

We crawl your entire site with AI-powered tools, analysing 50+ technical signals and pulling real user data from GSC and CrUX.

Days 1–3
02

Prioritised Issue List

Every finding is ranked by revenue impact, not complexity. You get a clear "fix this first" list with plain-English explanations and effort scores.

Day 5–7
03

Strategy Session

We walk through findings together, answer your questions, and align on which fixes your team will implement vs. what we handle directly.

Week 1
04

Implementation

We implement fixes directly in your CMS (or deliver dev-ready specs), starting with the highest-impact issues and working systematically through the list.

Ongoing
05

Monitor & Report

Monthly re-audits track progress, catch regressions, and surface new issues. You see exactly how technical improvements translate to ranking and traffic gains.

Monthly

Benefits of technical SEO

What happens when you fix the technical foundation.

Technical SEO improvements compound over time. Each fix you implement makes every subsequent SEO action — content, links, authority — more effective.

01

More pages indexed and ranked

Fix crawl issues and indexation gaps so every valuable page you create actually appears in Google's index and has a chance to rank.

02

Faster site = higher rankings + more conversions

Improving load time from 4s to 1.8s typically lifts both rankings and conversion rates. Google and users reward fast sites simultaneously.

03

Rich results from schema markup

Properly implemented schema earns star ratings, FAQs, and breadcrumbs in the SERPs — increasing click-through rates by 20–30% without any change in ranking position.

04

Your content strategy works harder

Every piece of content you publish performs better when the technical foundation is solid. Crawlability, page speed, and structured data amplify the impact of every SEO investment.

05

AI search visibility and citations

Technical signals — schema, HTTPS, fast load times, structured content — are exactly the signals that help AI search engines like ChatGPT and Perplexity identify and cite your site as an authoritative source.

PageSpeed Insights — Before & After

Before RankBoost Technical SEO

Performance

38
Poor

LCP

6.2s
Needs improvement

CLS

0.42
Poor

INP

480ms
Needs improvement

After RankBoost Technical SEO

94Performance score
1.2sLCP achieved
0.03CLS score
88msINP response

Tools we use

Industry-leading tools combined with AI-powered analysis.

We don't rely on a single tool. We layer data from multiple sources — including your own Google Search Console and Analytics accounts — to build an accurate, complete picture of your technical SEO health.

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Screaming Frog SEO Spider

Full-site crawl for technical issues, broken links, redirect chains, meta data, and page structure analysis.

Crawling
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Google Search Console

Index coverage, Core Web Vitals field data, crawl stats, security issues, and rich result performance monitoring.

Google Data
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PageSpeed Insights + Lighthouse

Lab-based performance scoring, Core Web Vitals diagnostics, and opportunity identification for speed improvements.

Performance
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Ahrefs Site Audit

Comprehensive technical health scoring, broken link detection, and crawlability analysis with trend tracking.

Site Health
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Rich Results Test

Schema markup validation against Google's Rich Results guidelines to ensure structured data renders correctly in SERPs.

Schema
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Mobile-Friendly Test

Google's official tool for mobile usability testing, combined with BrowserStack for real-device cross-browser testing.

Mobile
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SSL Labs + SecurityHeaders

Complete HTTPS and security header audit to ensure SSL configuration, HSTS, and security directives are correctly implemented.

Security
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Proprietary AI Audit Engine

Our custom AI layer cross-references crawl data, ranking signals, and competitor benchmarks to prioritise fixes by revenue impact.

AI-Powered

Technical SEO FAQ

Common questions about technical SEO services.

Technical SEO can feel overwhelming — it shouldn't be. Here are honest answers to the questions we hear most often from small businesses and startup founders.

Book a Free Technical Audit

Quick facts

✓ Audits delivered in 3–7 business days
✓ 50+ technical checks on every audit
✓ Works with or without a developer
✓ Available standalone or as part of a monthly plan
Do I need technical SEO if my site already ranks for some keywords?

Yes — and often urgently. Ranking with technical issues means you're performing below your potential. A common pattern we see: a site ranks on page two for its most valuable keywords despite strong content, because slow page speed or poor Core Web Vitals are holding it back. Fixing technical issues often moves existing content from page 2 to page 1 without any new content required.

How is technical SEO different from on-page SEO?

On-page SEO focuses on the content and keyword optimisation of individual pages — title tags, headings, body copy, internal links. Technical SEO focuses on the infrastructure that allows those pages to be found, crawled, and evaluated correctly by search engines. Both are necessary. Technical SEO sets the ceiling; on-page SEO determines how close you get to it.

Do I need a developer to implement technical SEO fixes?

Not always. For CMS-based sites (WordPress, Webflow, Squarespace, Shopify), most technical fixes can be implemented directly in the CMS without a developer. For more complex fixes — server-level changes, custom JavaScript rendering, advanced caching — we provide developer-ready technical specs that any developer can implement in a single session. We can also work directly with your developer.

How quickly will I see ranking improvements from technical SEO?

Technical fixes often produce ranking improvements faster than content or link building because you're removing barriers rather than adding new signals. Critical fixes like unblocking crawl issues or resolving noindex errors can produce noticeable ranking movements within days of implementation. Speed and CWV improvements typically show ranking impact within 4–8 weeks as Google re-crawls and re-evaluates your pages.

How much does technical SEO cost?

A standalone technical SEO audit starts at $497 for a focused quick-win check and $1,497 for a full site audit with strategy call. Ongoing technical SEO is included in our monthly Growth and Scale plans alongside content strategy and on-page work. Book a free call and we'll recommend the right starting point for your site's current technical health.

Do you optimise for Google's Core Web Vitals specifically?

Yes — this is one of our specialties. We benchmark your current LCP, INP, and CLS scores using both lab data (Lighthouse) and field data (CrUX / Google Search Console), then implement targeted fixes for each metric individually. We track improvement using real user data, not just Lighthouse scores, which is what Google actually uses to rank pages.

Can you help with technical SEO after a website redesign or migration?

Absolutely — site migrations are one of the highest-risk SEO events a business can go through. Done incorrectly, a migration can wipe out years of accumulated rankings in days. We offer pre-migration audits, redirect mapping, post-migration validation crawls, and ranking recovery support to make sure your redesign or platform migration preserves every ounce of your existing SEO equity.

Ready to fix your technical foundation?

Get a free technical SEO audit — no commitment required.

Book a free 30-minute call with our technical SEO team. We'll pull your Google Search Console data live, identify your biggest technical issues, and give you an honest assessment of what's holding your rankings back — before you spend a penny.

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