Google Ads & PPC management
Most Google Ads campaigns waste 40–60% of their budget on the wrong keywords, weak ad copy, and landing pages that don't convert. We build and manage PPC campaigns engineered for measurable ROI — more qualified leads, lower cost-per-acquisition, and a pipeline that grows month over month.
What is Google Ads / PPC?
Pay-Per-Click (PPC) advertising lets you place your business at the very top of Google search results for the exact keywords your best customers type when they're ready to buy. Unlike SEO, which builds results over months, PPC can generate qualified leads within hours of campaign launch. You only pay when someone clicks — and with expert management, every click is as qualified and cost-effective as possible.
The difference between a mediocre PPC campaign and a great one isn't just the ad — it's the keyword strategy, the match types, the bid management, the negative keyword list, the landing page, the conversion tracking, and the continuous optimization cycle. We manage every layer with the precision that turns ad spend into measurable revenue.
Our Google Ads & PPC services
From campaign build-out and keyword strategy to ongoing optimization and conversion tracking — we handle every layer of your Google Ads account with the rigor that turns budget into revenue.
The most powerful intent-based advertising channel ever built. When someone searches for exactly what you sell, your ad appears at the top. We build and manage Search campaigns with obsessive attention to keyword intent, match type strategy, Quality Score optimization, and continuous bid management — so every pound or dollar you spend reaches the most qualified buyer possible.
Reach your audience across 2 million+ websites with targeted display ads — building brand awareness, driving top-of-funnel traffic, and keeping your business visible between buying decisions.
Learn moreProduct listing ads that show your products — with image, title, price, and store name — directly in the Google SERP. We manage your Merchant Center feed, bidding strategy, and campaign structure for maximum ROAS.
Learn moreGoogle's AI-driven campaign type that runs across all channels simultaneously. We structure your PMax campaigns with the right asset groups, audience signals, and conversion goals to maximize output while maintaining control over spend efficiency.
Learn moreVideo advertising across YouTube and Google's video network. We create and manage In-Stream, In-Feed, and Bumper ad campaigns that build brand awareness and generate leads from the world's second-largest search engine.
Learn moreRe-engage visitors who've already shown interest in your business — website visitors, video viewers, customer lists, and similar audiences. Remarketing typically delivers the lowest cost-per-conversion in any Google Ads account.
Learn moreGoogle-guaranteed ads that appear at the very top of search results for local service businesses — above regular search ads. Pay only per lead, not per click. Perfect for home services, legal, healthcare, and professional services.
Learn moreCampaigns built from the ground up around one goal: generating qualified leads at the lowest possible cost. We combine intent-based keyword targeting, persuasive ad copy, and conversion-optimized landing pages into a complete lead engine.
Learn moreA full-stack ecommerce PPC strategy covering Search, Shopping, Display, and Remarketing — with Merchant Center feed optimization, product-level bidding, and ROAS-focused campaign structure for online stores of every size.
Learn moreSending PPC traffic to a page that doesn't convert is throwing budget away. We review, redesign, and optimize the landing pages your ads send traffic to — increasing conversion rates and lowering your effective cost-per-lead.
View landing pagesYou can't optimize what you don't measure. We implement full GA4, Google Ads, and Google Tag Manager conversion tracking — covering form fills, phone calls, purchases, and micro-conversions — so every campaign decision is data-backed.
Learn moreAlready running Google Ads? We audit your existing account to identify wasted spend, poor-performing keywords, low Quality Scores, and missed opportunities — then give you a clear roadmap to improve performance without increasing budget.
Request auditAutomated bidding strategies like Target CPA and Target ROAS need expert calibration to perform well. We set, monitor, and continuously refine your bid strategies to maximize conversion volume within your budget constraints.
Learn moreWe analyse your competitors' ad strategies — their keywords, ad copy, landing pages, estimated budgets, and positioning — and use those insights to build campaigns that outmanoeuvre them for your most valuable keywords.
Learn moreCampaign types we manage
The right campaign type depends on your goal, your audience, and your funnel stage. We select and combine the formats that deliver the best results for your specific business and budget.
Text ads that appear when customers actively search for your products or services. The highest-intent campaign type — capturing buyers at the exact moment they're ready to act.
Highest intentVisual banner and responsive ads shown across Google's 2M+ partner websites. Ideal for brand building, top-of-funnel awareness, and reaching audiences between active searches.
Brand buildingProduct listing ads showing your products with images and prices directly in Google search results. Essential for ecommerce brands targeting bottom-funnel buying-intent searches.
EcommerceIn-Stream and In-Feed ads on YouTube and Google's video network. Powerful for telling your brand story, demonstrating products, and building recall with warm audiences.
YouTubeGoogle's AI-powered campaign that runs across all channels simultaneously. We structure asset groups and audience signals to get the best results from PMax while maintaining budget oversight.
AI-poweredNative-style ads across YouTube, Gmail, and Discover designed to generate demand from audiences who aren't yet actively searching. Perfect for reaching decision-makers before competitors do.
AwarenessRe-engage visitors who've already interacted with your brand — website visitors, video viewers, customer lists, and lookalike audiences. Consistently the lowest cost-per-conversion in any account.
Lowest CPAWhy Google Ads matters
No other advertising channel lets you reach a buyer at the exact moment they're searching for what you sell. Google Ads is the fastest, most measurable, and most scalable lead generation channel available to businesses of any size.
Unlike SEO, which takes months to show results, Google Ads can put your business at the top of search results within hours of campaign launch — capturing leads and sales from day one.
Day 1 results possible from launchSearch intent targeting means your ads only appear to people actively searching for what you offer — not passive audiences. That intent gap separates PPC traffic from every other digital channel.
3.8x higher purchase intent vs. social adsWhen a campaign is built correctly — the right keywords, strong ads, converted landing pages — Google Ads is the fastest B2B and B2C lead generation channel available to most businesses.
-43% avg CPL reduction with expert managementEvery click, impression, conversion, and pound spent is trackable. You know exactly which keywords, ads, and audiences generate leads — and which are wasting budget. No other channel offers this transparency.
100% spend is tracked and attributedUnlike most marketing channels that plateau, PPC scales linearly. Once you've found a campaign configuration that generates profitable leads, you can increase budget and grow lead volume predictably month over month.
Linear scaling with profitable campaignsAttribute revenue to specific campaigns, keywords, and ads. Connect Google Ads to your CRM to track the full funnel from click to closed deal — giving you the data to make confident scaling decisions.
8.4x avg ROAS across client campaignsCommon PPC challenges we solve
Most underperforming PPC accounts share the same set of problems. We diagnose each one systematically and implement specific fixes that improve performance without simply increasing budget.
We improve Quality Scores through better ad relevance and landing page alignment — directly reducing CPC without reducing position. Better Quality Scores mean lower costs for the same or higher ad placement.
We audit the full conversion path — from keyword to ad to landing page — identify where the drop-off occurs, and redesign the weak link. Usually the fix is landing page alignment, not the ad itself.
Low Quality Scores inflate your CPCs and reduce your ad positions. We improve expected CTR through better ad copy, ad relevance through tighter ad groups, and landing page experience through proper message match.
We audit your search term report, identify the irrelevant queries your ads are matching to, and build a comprehensive negative keyword strategy that eliminates waste and refocuses budget on converting traffic.
Broad match keywords without audience layering, geographic overbidding, and time-of-day inefficiencies all drain budget. We tighten targeting at every level — keyword, audience, location, device, and schedule.
ROAS problems are usually attribution problems first and campaign problems second. We fix conversion tracking, implement value-based bidding, and connect campaign performance to revenue data for accurate ROAS calculation and optimization.
Our PPC management process
A proven process that builds campaigns on a solid strategic foundation — so results improve every month rather than plateau after the first few weeks.
Understand your offer, your buyers, your competitors' ad strategies, and the keyword landscape before building anything.
Full keyword universe mapping with intent classification, match type strategy, and negative keyword list to eliminate waste from day one.
Campaign structure, budget allocation, bid strategy, audience targeting, and ad rotation strategy documented and approved before launch.
Multiple headline and description variants written per ad group — engineered for click-through rate, Quality Score, and conversion intent.
Audit or redesign of the pages your ads send traffic to — ensuring message match, fast load speed, and conversion-focused layout before launch.
Full tracking verification, conversion event testing, and staged launch with close monitoring during the critical first 48–72 hours.
Ongoing bid adjustments, search term mining, ad copy testing, Quality Score improvement, and budget reallocation toward the highest-performing campaigns.
Weekly performance snapshots and monthly strategic reports connecting clicks to leads to revenue — with clear recommendations for the next optimization cycle.
Platforms we work with
Expert PPC management isn't just about Google Ads. It's about connecting your campaigns to the measurement, analytics, and reporting infrastructure that makes confident optimization possible.
Search, Display, Shopping, Video, PMax, Demand Gen, and Local Service Ads — managed within a unified account strategy.
Product feed management, feed optimization, Merchant Center policy compliance, and Shopping campaign architecture for ecommerce clients.
In-Stream, In-Feed, Bumper, and Masthead campaigns managed via Google Ads with audience targeting, frequency capping, and view-through attribution.
Full GA4 setup, event tracking, conversion goal configuration, and cross-channel attribution linked to your Google Ads account for accurate performance data.
Conversion tracking implementation, remarketing tag deployment, and event tracking setup via GTM — clean, maintainable, and independently verifiable.
Custom reporting dashboards connecting Google Ads, GA4, and CRM data into a single view — built for your stakeholders, not for data analysts.
Why choose RankBoost Agency
Vanity metrics are easy to report. We report on the metrics that matter: cost-per-lead, ROAS, conversion rate, and revenue attributed to paid campaigns — with full transparency into what we changed and why.
Every campaign decision we make is evaluated against one question: does this improve your return on ad spend? We're not chasing clicks or impressions — we're chasing revenue for your business.
Our team holds Google Ads certifications across Search, Display, Shopping, and Video. Certification matters less than experience — and our team has managed millions in ad spend across dozens of industries.
We make zero subjective decisions. Every ad copy change, bid adjustment, and keyword addition is backed by performance data. We test systematically, measure accurately, and scale what works.
You see everything — weekly performance snapshots, monthly strategic reports, and direct access to your Google Ads account at any time. No black boxes. No hiding underperformance behind impressions data.
We run structured A/B tests every month — ad copy variants, landing page elements, audience segments, and bid strategy configurations — so performance improves consistently rather than plateauing.
Book a free 30-minute strategy call. We'll review your current SEO, identify your biggest opportunities, and walk you through exactly how we'd approach your growth.
Industries we serve
Every industry has different CPCs, conversion rates, compliance requirements, and buyer behaviour. We bring industry-specific knowledge to every campaign we manage — not a one-size-fits-all template.
Google Ads & PPC FAQ
The right budget depends on your industry's average CPC, your target cost-per-lead, and your monthly lead volume goals. For most B2B service businesses, a meaningful starting budget is $2,000–$5,000/month in ad spend. For ecommerce and high-competition markets, $5,000–$15,000+/month is typical to see statistically significant results. During your free audit call, we'll run keyword research for your specific market and give you a realistic budget recommendation based on actual CPC data.
Unlike SEO, PPC can generate leads within hours of launch. Properly built campaigns with sufficient budget and effective landing pages often see their first conversions on day one. That said, campaigns typically improve significantly over the first 30–60 days as Google's bidding algorithms gather conversion data and we identify which keywords, ads, and audiences perform best. Months 2 and 3 are usually when campaigns reach their optimal performance level.
Yes — managing and improving existing accounts is one of our most common engagements. We start with a comprehensive account audit to identify exactly what's causing underperformance — typically wasted spend on irrelevant search terms, low Quality Scores, poor account structure, or tracking gaps. We then rebuild or restructure from there. Most clients see meaningful improvement within the first 30 days of taking over management.
We report on the metrics that connect to your business: leads generated, cost-per-lead, conversion rate, ROAS, and where possible, revenue attributed. You receive weekly performance snapshots and a monthly strategic report that shows what changed, why we changed it, and what the results were. You also have direct access to your Google Ads account and your Looker Studio dashboard at any time — no waiting for a report to know how your campaigns are performing.
Yes — we review and provide optimization recommendations for every landing page your ads send traffic to, because a poorly converting landing page can negate even the most expertly managed campaign. We also design and build dedicated landing pages as part of our Growth Services offering. Clients who combine PPC management with purpose-built landing pages consistently achieve lower cost-per-lead than those running ads to generic website pages.
We charge a flat monthly management fee, not a percentage of ad spend — so our incentive is always to make your budget work harder, not to grow it. Our management fees typically range from $750–$2,500/month depending on the number of campaigns, account complexity, and the scope of services included (e.g. landing page work, analytics setup, reporting). We'll provide a clear, fixed fee during your proposal — no surprises month to month.
Ready to get more from your ad spend?
Book a free 30-minute call with our PPC team. We'll audit your existing campaigns or map out a new strategy for your goals — reviewing keyword opportunities, competitor ad analysis, and realistic ROAS projections for your market. No commitment. No pitch. Just clear, actionable insight.
