/* =====================================================
   GOOGLE-ADS-PPC.CSS — RankBoost Agency (2026)
   Growth Services sub-page. Prefix: .ppc-
   Strictly follows master.css design tokens.
   Reuses: .gs-cards-grid, .gs-card*, @media (min-width: 768px)  { .gs-cards-grid { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1200px) { .gs-cards-grid { grid-template-columns: repeat(3, 1fr); } }

/* Service card */
.gs-card {
  border: 1px solid var(--line);
  border-radius: var(--r-xl);
  background: var(--surface);
  overflow: hidden;
  display: flex; flex-direction: column;
  transition: transform 220ms var(--ease), box-shadow 220ms var(--ease), border-color 220ms;
  box-shadow: var(--shadow-sm);
}
.gs-card:hover {
  transform: translateY(-5px);
  box-shadow: var(--shadow-lg);
  border-color: rgba(91,71,224,0.2);
}
.gs-card-thumb {
  height: 200px; overflow: hidden;
  background: var(--surface-2);
  position: relative;
}
.gs-card-thumb img {
  width: 100%; height: 100%;
  object-fit: cover; position: absolute; inset: 0;
  transition: transform 400ms var(--ease);
}
.gs-card:hover .gs-card-thumb img { transform: scale(1.05); }
.gs-card-thumb-icon {
  position: absolute; inset: 0;
  display: flex; align-items: center; justify-content: center;
  font-size: 48px; background: var(--primary-light);
}
.gs-card-body { padding: var(--card-pad); flex: 1; display: flex; flex-direction: column; }
.gs-card-tag {
  display: inline-flex; align-items: center;
  padding: 5px 11px; border-radius: 100px;
  background: var(--primary-light); color: var(--primary);
  font-size: 11px; font-weight: 900;
  text-transform: uppercase; letter-spacing: 0.08em;
  margin-bottom: var(--space-sm); width: fit-content;
}
.gs-card-body h3 {
  font-size: 19px; font-weight: 800;
  letter-spacing: -0.015em; margin-bottom: var(--space-sm);
}
.gs-card-body p {
  font-size: 14px; color: var(--ink-muted);
  line-height: 1.72; flex: 1; margin-bottom: var(--space-sm);
}
.gs-card-link {
  display: inline-flex; align-items: center; gap: 7px;
  color: var(--primary); font-size: 13.5px; font-weight: 800;
  transition: gap 180ms; margin-top: auto;
}
.gs-card-link:hover { gap: var(--space-sm); }

/* Results dark band */
@media (min-width: 1024px) {  }
/* FAQ section */
/* ─── END BORROWED gs-* ─── */

/* ─── HERO ─── */
.ppc-hero {
  position: relative;
  overflow: hidden;
  padding: 140px 0 0;
  background: linear-gradient(160deg, #FAFAFD 0%, #F2F0FC 55%, #fff 100%);
  min-height: 100vh;
  display: flex;
  align-items: center;
}
.ppc-hero::before {
  content: '';
  position: absolute; inset: 0;
  background:
    radial-gradient(ellipse 55% 55% at 6% 18%,  rgba(91,71,224,0.09) 0%, transparent 60%),
    radial-gradient(ellipse 40% 40% at 90% 22%,  rgba(200,255,0,0.18) 0%, transparent 60%),
    radial-gradient(ellipse 28% 28% at 52% 86%,  rgba(91,71,224,0.04) 0%, transparent 60%);
  pointer-events: none;
}
.ppc-hero-orb {
  position: absolute; border-radius: 999px;
  filter: blur(32px); opacity: 0.5;
  pointer-events: none; will-change: transform;
}
.ppc-hero-orb--purple {
  width: 220px; height: 220px; left: 5%; top: 22%;
  background: rgba(91,71,224,0.2);
  animation: ppcFloat 7s ease-in-out infinite;
}
.ppc-hero-orb--lime {
  width: 160px; height: 160px; right: 8%; top: 14%;
  background: rgba(200,255,0,0.38);
  animation: ppcFloat 8.5s ease-in-out infinite reverse;
}
@keyframes ppcFloat {
  0%, 100% { transform: translate(0,0); }
  38% { transform: translate(16px,-26px); }
  70% { transform: translate(-12px,18px); }
}
.ppc-hero-inner {
  position: relative; z-index: 1;
  display: grid; gap: var(--grid-gap-lg); align-items: center;
}
@media (min-width: 1024px) { .ppc-hero-inner { grid-template-columns: 1fr 480px; } }

.ppc-hero-copy h1 {
  font-size: var(--fs-h1); font-weight: 800;
  line-height: 1.06; letter-spacing: -0.032em;
  color: var(--ink); margin-top: var(--space-xs);
}
.ppc-hero-copy h1 em { font-style: normal; color: var(--primary); }

/* ─── Hero visual — Ads dashboard mockup ─── */
.ppc-hero-visual {
  position: relative;
  border-radius: var(--r-xl);
  border: 1px solid var(--line);
  box-shadow: var(--shadow-lg), 0 0 0 1px rgba(91,71,224,0.04);
  background: var(--surface); overflow: hidden;
  min-height: 460px;
  transition: transform 400ms var(--ease), box-shadow 400ms var(--ease);
}
.ppc-hero-visual:hover {
  transform: translateY(-4px) scale(1.005);
  box-shadow: 0 40px 100px rgba(0,0,0,0.14);
}
.ppc-hero-visual img {
  width: 100%; height: 100%;
  object-fit: cover; position: absolute; inset: 0;
}

/* Google Ads SERP preview strip */
.ppc-serp-strip {
  position: absolute; top: 0; left: 0; right: 0;
  background: var(--surface); border-bottom: 1px solid var(--line);
  padding: 12px 16px; z-index: 2;
}
.ppc-serp-bar {
  display: flex; align-items: center; gap: var(--space-sm);
  background: var(--surface-2); border: 1px solid var(--line-strong);
  border-radius: 999px; padding: 7px 14px;
  font-size: 12px; font-weight: 700; color: var(--ink-muted);
  overflow: hidden; white-space: nowrap;
}
.ppc-serp-icon { font-size: 14px; flex-shrink: 0; }
.ppc-ad-label {
  display: inline-flex; align-items: center; justify-content: center;
  width: 20px; height: 14px; border-radius: 3px;
  background: #F8AB00; color: #000;
  font-size: 9px; font-weight: 900; letter-spacing: 0.03em;
  flex-shrink: 0; margin-right: 2px;
}

/* Floating stat chips */
.ppc-chip {
  position: absolute;
  display: flex; align-items: center; gap: var(--space-sm);
  background: var(--surface); border: 1px solid var(--line);
  border-radius: var(--r-md); padding: 11px 16px;
  font-size: 12.5px; font-weight: 800; color: var(--ink);
  box-shadow: var(--shadow-md); white-space: nowrap; z-index: 3;
}
.ppc-chip-a { bottom: 20%; left: -10%; animation: ppcChip 4s ease-in-out infinite; }
.ppc-chip-b { top: 30%;   right: -9%; animation: ppcChip 5s ease-in-out infinite 1.2s; }
.ppc-chip-c { bottom: 42%; right: -10%; animation: ppcChip 4.5s ease-in-out infinite 0.6s; }
@keyframes ppcChip {
  0%, 100% { transform: translateY(0); }
  50%       { transform: translateY(-8px); }
}
.ppc-chip-icon {
  width: 30px; height: 30px; border-radius: 8px;
  display: flex; align-items: center; justify-content: center;
  font-size: 15px; flex-shrink: 0;
}
.ppc-chip-icon--green  { background: rgba(34,197,94,0.12); }
.ppc-chip-icon--purple { background: var(--primary-light); }
.ppc-chip-icon--amber  { background: rgba(248,171,0,0.14); }
.ppc-chip strong { display: block; font-size: 17px; font-weight: 900; line-height: 1; }
.ppc-chip span   { display: block; font-size: 10.5px; font-weight: 700; color: var(--ink-faint); margin-top: 2px; }

/* Wave */
.ppc-hero-wave { margin-top: 80px; line-height: 0; overflow: hidden; }
.ppc-hero-wave svg { display: block; width: 100%; }

/* ─── WHAT IS PPC ─── */
.ppc-what-section {
  padding-top: var(--section-py); padding-bottom: var(--section-py);
}
.ppc-what-grid { display: grid; gap: var(--grid-gap-lg); align-items: center; }
@media (min-width: 1024px) { .ppc-what-grid { grid-template-columns: 1fr 1fr; } }

.ppc-what-visual {
  border-radius: var(--r-xl); overflow: hidden;
  border: 1px solid var(--line); box-shadow: var(--shadow-lg);
  min-height: 440px; position: relative; background: var(--surface-2);
}
.ppc-what-visual img { width: 100%; height: 100%; object-fit: cover; position: absolute; inset: 0; }
.ppc-what-badge {
  position: absolute; bottom: 20px; left: 20px;
  background: var(--surface); border: 1px solid var(--line);
  border-radius: var(--r-md); padding: 14px 18px;
  box-shadow: var(--shadow-md);
  display: flex; align-items: center; gap: var(--space-sm);
}
.ppc-what-badge-icon {
  width: 34px; height: 34px; border-radius: var(--r-sm);
  background: var(--accent); color: #000;
  display: flex; align-items: center; justify-content: center;
  font-size: 16px; font-weight: 900; flex-shrink: 0;
}
.ppc-what-badge strong { display: block; font-size: 18px; font-weight: 900; color: var(--ink); line-height: 1; }
.ppc-what-badge span   { display: block; font-size: 11.5px; font-weight: 700; color: var(--ink-faint); margin-top: 3px; }

.ppc-impact-stats {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--grid-gap-sm); margin-top: var(--space-lg);
}
.ppc-impact-stat {
  border: 1px solid var(--line); border-radius: var(--r-md);
  background: var(--surface-2); padding: 16px; text-align: center;
  transition: border-color 180ms, box-shadow 180ms;
}
.ppc-impact-stat:hover { border-color: rgba(91,71,224,0.22); box-shadow: var(--shadow-sm); }
.ppc-impact-stat strong {
  display: block; font-size: 26px; font-weight: 900;
  color: var(--primary); line-height: 1; letter-spacing: -0.03em;
}
.ppc-impact-stat span {
  display: block; font-size: 11.5px; font-weight: 700;
  color: var(--ink-faint); margin-top: var(--space-xs); line-height: 1.4;
}

/* ─── SERVICES (reuses gs-cards-grid + gs-card*) ─── */
.ppc-services-section {
  padding-top: var(--section-py); padding-bottom: var(--section-py);
  background: var(--surface-2);
}
/* Featured card */
.ppc-featured-card {
  grid-column: 1 / -1;
  border: 1.5px solid rgba(91,71,224,0.25);
  border-radius: var(--r-xl); background: var(--surface);
  overflow: hidden; display: grid;
  box-shadow: var(--shadow-md);
  transition: box-shadow 220ms, border-color 220ms;
}
.ppc-featured-card:hover { box-shadow: var(--shadow-lg); border-color: rgba(91,71,224,0.35); }
@media (min-width: 1024px) { .ppc-featured-card { grid-template-columns: 1fr 360px; } }
.ppc-featured-body {
  padding: 40px; display: flex; flex-direction: column;
  background: linear-gradient(135deg, var(--primary-light) 0%, var(--surface) 100%);
}
.ppc-featured-body h3 {
  font-size: clamp(20px, 2.2vw, 28px); font-weight: 800;
  letter-spacing: -0.025em; margin: var(--space-sm) 0 14px;
}
.ppc-featured-body p { font-size: 15px; color: var(--ink-muted); line-height: 1.75; margin-bottom: var(--space-md); flex: 1; }
.ppc-featured-media {
  background: var(--ink); min-height: 240px; position: relative; overflow: hidden;
}
.ppc-featured-media img {
  width: 100%; height: 100%; object-fit: cover; position: absolute; inset: 0; opacity: 0.6;
}
.ppc-featured-media-overlay {
  position: absolute; inset: 0; z-index: 1;
  background: linear-gradient(135deg, rgba(91,71,224,0.2) 0%, transparent 60%);
  display: flex; align-items: flex-end; padding: var(--card-pad);
}
.ppc-featured-stat {
  background: rgba(255,255,255,0.1); border: 1px solid rgba(255,255,255,0.15);
  border-radius: var(--r-md); padding: 14px 18px; backdrop-filter: blur(8px);
}
.ppc-featured-stat strong { display: block; font-size: 28px; font-weight: 900; color: var(--accent); line-height: 1; letter-spacing: -0.03em; }
.ppc-featured-stat span   { display: block; font-size: 12px; font-weight: 700; color: rgba(255,255,255,0.65); margin-top: var(--space-xs); }

/* ─── CAMPAIGN TYPES ─── */
.ppc-campaigns-section {
  padding-top: var(--section-py); padding-bottom: var(--section-py);
}
.ppc-campaigns-grid {
  display: grid; gap: var(--grid-gap-sm); margin-top: var(--heading-gap);
}
@media (min-width: 640px)  { .ppc-campaigns-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1024px) { .ppc-campaigns-grid { grid-template-columns: repeat(4, 1fr); } }

.ppc-campaign-card {
  border: 1px solid var(--line); border-radius: var(--r-xl);
  background: var(--surface); padding: var(--card-pad);
  box-shadow: var(--shadow-sm);
  transition: transform 220ms var(--ease), box-shadow 220ms var(--ease), border-color 220ms;
  position: relative; overflow: hidden;
}
.ppc-campaign-card::before {
  content: '';
  position: absolute; top: 0; left: 0; right: 0; height: 3px;
  background: var(--primary-light); transition: background 200ms;
}
.ppc-campaign-card:hover {
  transform: translateY(-4px); box-shadow: var(--shadow-lg); border-color: rgba(91,71,224,0.2);
}
.ppc-campaign-card:hover::before { background: var(--primary); }
.ppc-campaign-icon {
  width: 48px; height: 48px; border-radius: var(--r-md);
  background: var(--primary-light); color: var(--primary);
  display: flex; align-items: center; justify-content: center;
  font-size: 22px; margin-bottom: var(--space-sm);
  transition: background 200ms, transform 200ms;
}
.ppc-campaign-card:hover .ppc-campaign-icon { background: var(--primary); color: #fff; transform: scale(1.06); }
.ppc-campaign-card h3 { font-size: 16px; font-weight: 800; letter-spacing: -0.01em; margin-bottom: var(--space-xs); }
.ppc-campaign-card p { font-size: 13.5px; color: var(--ink-muted); line-height: 1.7; margin: 0; }
.ppc-campaign-tag {
  display: inline-flex; margin-top: var(--space-sm);
  padding: 4px 11px; border-radius: 100px;
  font-size: 10.5px; font-weight: 900;
  background: var(--primary-light); color: var(--primary);
  text-transform: uppercase; letter-spacing: 0.07em;
}

/* ─── WHY GOOGLE ADS MATTERS (dark band) ─── */
.ppc-why-section {
  padding-top: var(--section-py); padding-bottom: var(--section-py);
  background: var(--ink); position: relative; overflow: hidden;
}
.ppc-why-section::before {
  content: ''; position: absolute; inset: 0;
  background:
    radial-gradient(ellipse 50% 55% at 90% 20%, rgba(91,71,224,0.16), transparent 60%),
    radial-gradient(ellipse 35% 45% at 8%  80%, rgba(200,255,0,0.06), transparent 60%);
  pointer-events: none;
}
.ppc-why-section .eyebrow { color: var(--accent); }
.ppc-why-section .eyebrow::before { background: var(--accent); }
.ppc-why-section .section-heading h2 { color: #fff; }
.ppc-why-section .section-heading p   { color: rgba(255,255,255,0.58); }
.ppc-why-inner { position: relative; z-index: 1; }

.ppc-why-grid {
  display: grid; gap: var(--space-md); margin-top: var(--heading-gap);
}
@media (min-width: 640px)  { .ppc-why-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1024px) { .ppc-why-grid { grid-template-columns: repeat(3, 1fr); } }

.ppc-why-card {
  background: rgba(255,255,255,0.05); border: 1px solid rgba(255,255,255,0.09);
  border-radius: var(--r-lg); padding: var(--card-pad);
  transition: background 200ms, border-color 200ms, transform 200ms;
}
.ppc-why-card:hover {
  background: rgba(255,255,255,0.09); border-color: rgba(200,255,0,0.2);
  transform: translateY(-3px);
}
.ppc-why-icon { font-size: 26px; margin-bottom: var(--space-sm); display: block; }
.ppc-why-card h3 { font-size: 17px; font-weight: 800; color: #fff; letter-spacing: -0.015em; margin-bottom: var(--space-sm); }
.ppc-why-card p  { font-size: 13.5px; color: rgba(255,255,255,0.52); line-height: 1.72; margin: 0; }
.ppc-why-stat    { display: inline-block; margin-top: var(--space-sm); font-size: 32px; font-weight: 900; color: var(--accent); letter-spacing: -0.03em; line-height: 1; }
.ppc-why-stat-l  { display: block; font-size: 11.5px; font-weight: 700; color: rgba(255,255,255,0.4); margin-top: 3px; }

/* ─── PPC CHALLENGES WE SOLVE ─── */
.ppc-challenges-section {
  padding-top: var(--section-py); padding-bottom: var(--section-py);
}
.ppc-challenges-layout {
  display: grid; gap: var(--grid-gap-lg); align-items: center; margin-top: var(--heading-gap);
}
@media (min-width: 1024px) { .ppc-challenges-layout { grid-template-columns: 1fr 1fr; } }

.ppc-challenges-visual {
  border-radius: var(--r-xl); overflow: hidden;
  border: 1px solid var(--line); box-shadow: var(--shadow-lg);
  min-height: 440px; position: relative; background: var(--surface-2);
}
.ppc-challenges-visual img { width: 100%; height: 100%; object-fit: cover; position: absolute; inset: 0; }
.ppc-challenges-metrics {
  position: absolute; bottom: 20px; left: 20px; right: 20px;
  display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--space-sm);
}
.ppc-challenges-metric {
  background: var(--surface); border: 1px solid var(--line);
  border-radius: var(--r-md); padding: 12px; text-align: center; box-shadow: var(--shadow-sm);
}
.ppc-challenges-metric strong { display: block; font-size: 20px; font-weight: 900; color: var(--primary); line-height: 1; letter-spacing: -0.025em; }
.ppc-challenges-metric span   { display: block; font-size: 10.5px; font-weight: 700; color: var(--ink-faint); margin-top: var(--space-xs); line-height: 1.3; }

.ppc-solve-list { display: grid; gap: var(--grid-gap-sm); }
.ppc-solve-item {
  display: grid; grid-template-columns: 44px 1fr;
  gap: var(--space-md); align-items: start;
  padding: 18px 22px;
  background: var(--surface); border: 1px solid var(--line);
  border-radius: var(--r-md); box-shadow: var(--shadow-sm);
  transition: transform 180ms, border-color 180ms, box-shadow 180ms;
}
.ppc-solve-item:hover { transform: translateX(5px); border-color: rgba(91,71,224,0.22); box-shadow: var(--shadow-md); }
.ppc-solve-icon {
  width: 40px; height: 40px; border-radius: var(--r-sm);
  background: var(--primary-light); color: var(--primary);
  display: flex; align-items: center; justify-content: center;
  font-size: 18px; flex-shrink: 0;
}
.ppc-solve-item h3 { font-size: 15px; font-weight: 800; letter-spacing: -0.01em; margin-bottom: 5px; }
.ppc-solve-item p  { font-size: 13px; color: var(--ink-muted); line-height: 1.65; margin: 0; }

/* ─── PROCESS ─── */
.ppc-process-section {
  padding-top: var(--section-py); padding-bottom: var(--section-py);
  background: var(--surface-2);
}
.ppc-process-track {
  display: grid; gap: 0; margin-top: var(--heading-gap); position: relative;
}
@media (min-width: 1024px) {
  .ppc-process-track { grid-template-columns: repeat(8, 1fr); }
  .ppc-process-track::before {
    content: ''; display: block; position: absolute;
    top: 27px;
    left: calc(100% / 16); right: calc(100% / 16);
    height: 2px;
    background: linear-gradient(90deg, var(--primary) 0%, rgba(91,71,224,0.15) 100%);
    z-index: 0;
  }
}
.ppc-process-step {
  padding: var(--card-pad) 12px; position: relative; z-index: 1;
  text-align: center; transition: transform 200ms;
}
.ppc-process-step:hover { transform: translateY(-3px); }
.ppc-process-bubble {
  width: 54px; height: 54px; border-radius: 999px;
  background: var(--primary); color: #fff;
  font-size: 14px; font-weight: 900;
  display: flex; align-items: center; justify-content: center;
  margin: 0 auto 14px;
  border: 3px solid var(--surface-2);
  box-shadow: 0 0 0 3px var(--primary), var(--shadow-primary);
  transition: transform 200ms, box-shadow 200ms;
}
.ppc-process-step:hover .ppc-process-bubble { transform: scale(1.1); box-shadow: 0 0 0 3px var(--primary), var(--shadow-primary-lg); }
.ppc-process-step h3 { font-size: 13px; font-weight: 800; color: var(--ink); letter-spacing: -0.01em; margin-bottom: 5px; }
.ppc-process-step p  { font-size: 11.5px; color: var(--ink-muted); line-height: 1.6; margin: 0; }

/* ─── PLATFORMS ─── */
.ppc-platforms-section {
  padding-top: var(--section-py); padding-bottom: var(--section-py);
}
.ppc-platforms-grid {
  display: grid; gap: var(--space-md); margin-top: var(--heading-gap);
}
@media (min-width: 640px)  { .ppc-platforms-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1024px) { .ppc-platforms-grid { grid-template-columns: repeat(3, 1fr); } }

.ppc-platform-card {
  border: 1px solid var(--line); border-radius: var(--r-xl);
  background: var(--surface); padding: var(--card-pad);
  display: flex; align-items: center; gap: var(--grid-gap);
  box-shadow: var(--shadow-sm);
  transition: transform 180ms, border-color 180ms, box-shadow 180ms, background 180ms;
}
.ppc-platform-card:hover {
  transform: translateY(-3px); border-color: rgba(91,71,224,0.22);
  box-shadow: var(--shadow-md); background: var(--primary-light);
}
.ppc-platform-logo {
  width: 52px; height: 52px; border-radius: var(--r-md);
  border: 1px solid var(--line); background: var(--surface-2);
  display: flex; align-items: center; justify-content: center;
  font-size: 26px; flex-shrink: 0;
}
.ppc-platform-card h3 { font-size: 17px; font-weight: 800; letter-spacing: -0.015em; color: var(--ink); margin-bottom: var(--space-xs); }
.ppc-platform-card p  { font-size: 13px; color: var(--ink-muted); line-height: 1.6; margin: 0; }

/* ─── WHY CHOOSE (light) ─── */
.ppc-choose-section {
  padding-top: var(--section-py); padding-bottom: var(--section-py);
  background: var(--surface-2);
}
.ppc-choose-layout {
  display: grid; gap: var(--grid-gap-lg); align-items: center; margin-top: var(--heading-gap);
}
@media (min-width: 1024px) { .ppc-choose-layout { grid-template-columns: 1fr 1fr; } }

.ppc-choose-visual {
  border-radius: var(--r-xl); overflow: hidden;
  border: 1px solid var(--line); box-shadow: var(--shadow-lg);
  min-height: 440px; position: relative; background: var(--surface-2);
}
.ppc-choose-visual img { width: 100%; height: 100%; object-fit: cover; position: absolute; inset: 0; }
.ppc-choose-stats {
  position: absolute; bottom: 20px; left: 20px; right: 20px;
  display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--space-sm);
}
.ppc-choose-stat {
  background: var(--surface); border: 1px solid var(--line);
  border-radius: var(--r-md); padding: 12px; text-align: center; box-shadow: var(--shadow-sm);
}
.ppc-choose-stat strong { display: block; font-size: 20px; font-weight: 900; color: var(--primary); line-height: 1; letter-spacing: -0.025em; }
.ppc-choose-stat span   { display: block; font-size: 10.5px; font-weight: 700; color: var(--ink-faint); margin-top: var(--space-xs); line-height: 1.3; }

.ppc-choose-pillars { display: grid; gap: var(--grid-gap-sm); }
.ppc-choose-pillar {
  display: grid; grid-template-columns: 44px 1fr;
  gap: var(--space-md); align-items: start;
  padding: 18px 22px;
  background: var(--surface); border: 1px solid var(--line);
  border-radius: var(--r-md); box-shadow: var(--shadow-sm);
  transition: transform 180ms, border-color 180ms, box-shadow 180ms;
}
.ppc-choose-pillar:hover { transform: translateX(5px); border-color: rgba(91,71,224,0.22); box-shadow: var(--shadow-md); }
.ppc-choose-icon {
  width: 40px; height: 40px; border-radius: var(--r-sm);
  background: var(--primary-light); color: var(--primary);
  display: flex; align-items: center; justify-content: center;
  font-size: 18px; flex-shrink: 0;
}
.ppc-choose-pillar h3 { font-size: 15px; font-weight: 800; letter-spacing: -0.01em; margin-bottom: 5px; }
.ppc-choose-pillar p  { font-size: 13px; color: var(--ink-muted); line-height: 1.65; margin: 0; }

/* ─── INDUSTRIES ─── */
.ppc-industries-section {
  padding-top: var(--section-py); padding-bottom: var(--section-py);
}
.ppc-industries-grid {
  display: grid; gap: var(--space-sm); margin-top: var(--heading-gap);
}
@media (min-width: 480px) { .ppc-industries-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 768px) { .ppc-industries-grid { grid-template-columns: repeat(5, 1fr); } }

.ppc-industry-card {
  background: var(--surface); border: 1px solid var(--line);
  border-radius: var(--r-lg); padding: 20px 16px;
  display: flex; flex-direction: column; align-items: center;
  text-align: center; gap: var(--space-sm); box-shadow: var(--shadow-sm);
  transition: transform 180ms, border-color 180ms, box-shadow 180ms, background 180ms;
}
.ppc-industry-card:hover {
  transform: translateY(-3px); border-color: rgba(91,71,224,0.22);
  box-shadow: var(--shadow-md); background: var(--primary-light);
}
.ppc-industry-icon { font-size: 26px; }
.ppc-industry-card h3 { font-size: 13.5px; font-weight: 800; color: var(--ink); line-height: 1.3; }

/* ─── FAQ ─── */
.ppc-faq-layout {
  display: grid; gap: var(--grid-gap-lg); align-items: start; margin-top: var(--heading-gap);
}
@media (min-width: 1024px) { .ppc-faq-layout { grid-template-columns: 300px 1fr; } }

.ppc-faq-sidebar {
  background: var(--primary-light);
  border: 1px solid rgba(91,71,224,0.15);
  border-radius: var(--r-xl); padding: var(--card-pad);
  position: sticky; top: 100px;
}
.ppc-faq-sidebar h3 { font-size: 18px; font-weight: 800; letter-spacing: -0.015em; color: var(--ink); margin-bottom: var(--space-sm); }
.ppc-faq-sidebar p  { font-size: 14px; color: var(--ink-muted); line-height: 1.72; margin-bottom: var(--space-md); }
.ppc-faq-trust { display: grid; gap: var(--space-sm); margin-top: var(--space-md); }
.ppc-faq-trust-row {
  display: flex; align-items: center; gap: 9px;
  font-size: 13px; font-weight: 700; color: var(--ink-muted);
}
.ppc-faq-trust-row::before {
  content: '✓';
  display: inline-flex; width: 20px; height: 20px;
  align-items: center; justify-content: center;
  border-radius: 999px; background: var(--accent);
  color: #000; font-size: 11px; font-weight: 900; flex-shrink: 0;
}

/* ─── RESPONSIVE ─── */
@media (max-width: 1023px) {
  .ppc-hero { min-height: auto; padding-bottom: 60px; }
  .ppc-chip-a, .ppc-chip-b, .ppc-chip-c { display: none; }
}
@media (max-width: 767px) {
  .ppc-hero { padding-top: 120px; }
  .ppc-hero-copy h1 { font-size: 32px; }
  .ppc-hero-visual { min-height: 320px; }
  .ppc-hero-wave { display: none; }
  .ppc-impact-stats { grid-template-columns: 1fr; }
  .ppc-challenges-metrics, .ppc-choose-stats { grid-template-columns: 1fr 1fr; }
  .ppc-process-track { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 479px) {
  .ppc-process-track { grid-template-columns: 1fr; }
  .ppc-industries-grid { grid-template-columns: 1fr 1fr; }
}